SERVICES
UX Design services
UX Design is at the base of the eco-design approach because it shares many values for a sustainable digital: accessibility, inclusion, ease of use, speed of execution, user data protection… UX Design can be a first step towards eco-design.
At first, what is UX Design?
UX Design is based on a methodology similar to the scientific approach, i.e. an approach based on demonstration: the hypotheses and convictions at the beginning of the project are confirmed or invalidated by experimentation (user tests, measurement of analytics) with a view to learning. The concept is thus improved by iteration (“test and learn”).
Customer experience improvement
To understand your audience, it’s a good idea to map its user journey. Its analysis will allow to detect the points of friction and possible loss of traffic or conversion. A solution is then defined in the form of a prototype that is tested by users to confirm its potential for progress and differentiation before launching development (reducing budgetary risks and development review time losses). All the elements of a high definition prototype are declined in a Style Guide, which is the detailed UI and UX specifications to facilitate development.
Methods
- Competitive benchmarking,
- Opportunity research,
- UX Business model alignment,
- Wireframes,
- Prototyping (low definition to high definition clickable prototypes),
- User testing.
Deliverables
- Report and recommendations,
- Delivery of graphic assets,
- Writing of a Style Guide or sharing of the Design System file (Figma, Adobe XD),
- Access to the HDEF prototype.
References
Research opportunities
In order to develop your business, your business is mapped in the form of a service blueprint representingall of your company’s solutions and processes. By studying your customers’ expectations and the services offered by your competitors, we define a new value proposition together. A new Service Blueprint is then proposed.
Methods
- Mapping of the current Blueprint service and customer journey,
- Analysis of customer feedback,
- Competitive benchmarking,
- Definition of a UX Business model,
- New customer journey,
- New Blue-Print Service.
Deliverables
- Report and recommendations.
References
User study
In order to understand the real needs and expectations of a group of users, observations of them and individual interviews make it possible to define a typical profile in the form of Personas. Each Persona is completed by a specific user journey. These paths will bring out new business opportunities.
Methods
- Exploratory research,
- Field observations,
- Interviews, analysis,
- Definition of personas and their user paths.
Deliverables
- Report and recommendations.
References
Design system creation
All the elements of a high definition prototype are broken down into a Design System to facilitate the appropriation of the assets by the developers, to ensure that the consistency of the system is maintained and also to allow the developers to generate their own screens while respecting the defined solution.
Methods
- Assets inventory,
- preparation and organisation of files.
Deliverables
- Share the Design System file according to your internal software (Figma, Adobe XD, Sketch).
References
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