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Ensure your users'
or customers' satisfaction

through a pleasant, fluid and engaging experience design
and achieve your business goals.


Creation of SBM Offshore's Design System

Create a coherent digital foundation for branded services.
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A digital solution to a problem is no longer enough (and never was). Your users expect an experience that is pleasant, easy and meets their expectations.

Build customer loyalty

I create a win/win relationship between you and your customers with an intuitive and engaging experience, a digital tool that makes your customers want to return.

Transform you effectively

Transforming yourself seems difficult: I help you to find opportunities, define your strategy and manage it by integrating your challenges and constraints.

Differentiate yourself

Facing competitors, it is important to differentiate yourself: I create with you an user experience that distinguishes you, amplifies your brand image.

Analyse de performance

UX audit of a hotel booking platform

Highlight areas for improvement and conversion losses.
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Parcours utilisateur

Re-design of the customer journey of a hotel booking platform

Increase the conversion rate.
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Why UX Design?

As the American author Daniel Pink points out: when our basic needs are met, humans tend to seek meaningful and emotionally satisfying experiences. This is why users in today's societies are now demanding more than just correct performance in an acceptable style. The components of a solution must work together to create an experience that the customer remembers. Hence the benefits of User Experience Design (UX Design).


Design Thinking proves that a creative, human-centred approach to problems offers the promise of new, more effective and compelling solutions, more relevant and emotional experiences that strengthen customer loyalty. As an Experience Designer, I help you move forward in your innovation process.


Thanks to my expertise in UX Design, you will innovate while ensuring your return on investment: I prototype your projects to validate your assumptions before opening development budgets.

And innovate quickly

In the case of urgent solutions, I advise you in Lean UX mode on no-code tools and services that will enable you to meet your needs as quickly as possible.

Recherche d'opportunités

New value offer for a cookery school

Develop and expand its activities.
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DĂ©veloppement No-code

No-code mobile app development

Simplify the follow-up of interventions.
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Motivate your teams

In the face of change, it's good to get your teams on board and keep them motivated: the design workshops I facilitate allow your teams to agree and collaborate to build together the best version of the solution to be implemented. This type of experience (in which your clients can be involved) is extremely productive and optimises the chances of success of the project as well as motivating the participants.

Atelier de co-conception

Co-design workshop on train travel

Stimulate the collective intelligence of a team.
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Adeline Pech...

Experience Designer & Digital Strategist in Geneva, I advise and support you in the creation or improvement of your digital tools and other innovative projects.

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Why a freelance rather than an agency?

Flexibility, proximity, availability, seniority, versatility, a single contact person who listens to you and talks to you in an understandable way!

A project? An idea?

Available and responsive, I will be happy to talk with you.

Adeline Pech as UX Designer freelance