Getting different profiles to work together can be complex. However, making the most of the collective intelligence of a group makes it possible to develop relevant solutions to a problem while energising a heterogeneous team. This is the whole point of co-design workshops.
In the co-design workshop for this project, the objective was to determine "How to improve the experience of a train journey" in order to open up the long-term vision to teams.
My role as facilitator and designer was to guide and give the tools of the Design Thinking process to the team. A time of creative and collaborative work was dedicated to the project and this increase in competence.
Duration of the project
6H for the workshop
2 weeks for preparation
Ice breakers, serious games
The workshop began with a presentation of "what is the design thinking" to align all the participants.
To open up the team's creativity a little more, I started a Design Fiction approach. We were able to create Personas to which constraints were applied to push the team even further into creativity.
This method allowed us to generate more complex user paths and thus trigger a brainstorming session richer in ideas.
To select the best performing ideas for the group, the team weighted each one according to an impact/effort matrix and came up with a series of solutions and recommendations for different aspects of the experience: reliability, support, relaxation, and entertainment.
The solutions were presented by the co-design team to the sales and marketing teams to check their alignment with the business strategy and validate them.
An illustrated report of the elements produced by the co-design team compiled all the results obtained. The report was widely shared internally.
This intense and rich workshop left very positive feedback from the participants and allowed the company to project itself into its future strategy.
Adeline has an expert grasp of user journeys. This gives her the means to detect credible needs in order to correctly personalise each experience! She offers a very good presentation support (well sourced and animated).
I found the presentation [on Design Thinking] great and user-friendly.
It was really nice but you have to work hard and look for solutions.