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Re-design of a corporate website

of a luxury brand
to increase its performance and visibility (+30% of visits per month)

challenge AND OBJECTIVE

Design of a responsive-design website

As head of multimedia development for a luxury brand, my role was to design a new corporate website to extend the visibility of the brand regardless of the user's media type (laptop, tablet, mobile) or location in the world (connection speed).

Intervention

Intervention

Responsibilities

Project Manager, UX Designer

Duration of the project

months

Applied methodologies

Lien

Project management

Lien

Planning management

Lien

UX Design

Lien

Team management

Lien

Partners management

Lien

Analysis of results

Page to show all products of the brand

METHODOLOGY

Organisation and coordination

My role was :
- to get different professions to collaborate in defining this project,
- to take charge of its design (mobile first design),
- to follow its development,
- to coordinate all the people involved in the project, from the writers to the translators, via the graphic designers, the developers and the Content Delivery Network providers.
‍
The changeover from the old to the new site was a challenge, given the already high level of traffic that had to be maintained at least.

Visual navigation

Conclusion

Balance sheet

By improving the performance of the site, the user experience and the immersion within the brand, this project was a success with an increase in traffic of more than 30%!

From a global point of view, the internal management of the corporate website by my team has enabled us to work on a constant growth in traffic, a factor of 3 over 6-7 years.

Traffic growth by 3 over 6 years

Controlling your project?

My experience in project and team management as well as my skills in UX Design are undeniable assets for the smooth running of your project, from its definition to its production.

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