As head of multimedia development for a luxury brand, my role was to design a new corporate website to extend the visibility of the brand regardless of the user's media type (laptop, tablet, mobile) or location in the world (connection speed).
Project Manager, UX Designer
Duration of the project
Analysis of results
My role was :
- to get different professions to collaborate in defining this project,
- to take charge of its design (mobile first design),
- to follow its development,
- to coordinate all the people involved in the project, from the writers to the translators, via the graphic designers, the developers and the Content Delivery Network providers.
The changeover from the old to the new site was a challenge, given the already high level of traffic that had to be maintained at least.
By improving the performance of the site, the user experience and the immersion within the brand, this project was a success with an increase in traffic of more than 30%!
From a global point of view, the internal management of the corporate website by my team has enabled us to work on a constant growth in traffic, a factor of 3 over 6-7 years.